§ 2–1204.25. Public awareness campaign.

(a) The Mayor shall conduct a continuous public awareness campaign publicizing the requirements and benefits of this part. The public awareness campaign shall include information on the potential benefits of open captioned movies to all moviegoers, including patrons who are not Deaf or hard of hearing.

(b) The public awareness campaign shall, at minimum, utilize the following media for dissemination of information:

(1) Office of Cable Television Programming;

(2) Public service announcements; and

(3) A dedicated public website.

(c) The Mayor shall disseminate guidance on clear communication of open captioned movie showings to news media, as defined in § 16-4701, for any news media organization that regularly publishes motion pictures showtimes for movie theaters in the District.